What Yuanju Baking wants to do is a "bakery at the doorstep", mainly targeting customers in family units, such as a family of three with children. Combined with the naming, we also continued the same sentiment in the LOGO design. Three circles of different sizes but closely related to each other are deformed from the letter ic. It is a circle, an orange, parents and children, and it is the warm look that a round orange should have.
Finally, considering the community attributes of Yuanju, we specially selected a festive and warm red as the "festival limited color" for visual promotion during Mid-Autumn Festival, New Year's Day, Spring Festival, Lantern Festival and other festivals, which can better reflect the joy of gathering and the warmth and liveliness of the brand that Yuanju wants to convey.
圆橘烘焙想要做的是“家门口的面包店”，主要针对以家庭单位的顾客，比如有小孩的三口之家。结合命名，LOGO设计上我们也延续了同样的感情。由字母ic变形而来的三个大小不同但紧紧相依的圆，它是圆圈、是橘子也是爸爸妈妈和孩子，更是圆橘该有的温馨的样子。
最后考虑到圆橘的社区属性，我们特意选择了一个喜庆热烈的红色作为“节日限定色”，作中秋、元旦、春节、圆宵等节日期间的视觉宣传使用，更能体现圆橘想要传达出的相聚的喜悦和品牌的温暖与热闹。
