Work
2025小红书文旅峰会
We were responsible for the main visual design of the 2025 Xiaohongshu Cultural Tourism Summit held in Wuyi Mountain a few days ago. The theme of this summit is "Take advantage of the good spring to go to the mountains and seas". On the premise that the main elements are mountains and rivers, we have tried various treatments of the mountains and rivers elements from different directions such as texture/color/mountain shape/layout. On the premise of maintaining a simple, clean and atmospheric "conference feeling", being suitable for different screen sizes and easy to extend materials, we try our best to interpret the bright spring scenery and the stretching mountains and rivers contained in the theme. The theme word design adopts a restrained Chinese temperament font, retaining the rough edges with a similar visual perception to the mountains, and the point on the right side of the word "去" is designed to move away from the word and closer to the mountains and seas, echoing the theme's dynamic sense of "rushing" towards the mountains and seas.

我们负责了前几天在武夷山举办的2025小红书文旅峰会主视觉设计。这次的峰会主题是「趁春好 赴山海」,在明确了以山水元素为主的前提下,我们从纹理/色彩/山形/排版等不同方向,尝试了对山水元素的多种处理,在保持简洁干净大气的“大会感”、适用于不同屏幕尺寸和易于延展物料等前提下,尽可能诠释主题所蕴含的春色之明媚、山水之绵延舒展,主题字设计采用了克制的中式气质字体,保留了与山具有相似视觉感受的粗糙边缘,将“赴”字右边的一点进行了远离赴字而趋近山海的设计,呼应了主题那种朝向山海“奔赴”的动态感。

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